Rosanna Imbriano to be published in Jersey Women Mean Business! Big Bold Business™ Advice

 

CEDAR GROVE, N.J., April 26, 2012— Marketing consultant Rosanna Imbriano, owner of RI Consulting in Cedar Grove, N.J., works each day to help companies and non-profit organizations build their sales and profits through the development of strategic alliances. She shares her expertise in a chapter she has written for an upcoming book, “Jersey Women Mean Business! Big Bold Business™ Advice from New Jersey Women Business Owners: Practical Pointers, Solutions, and Strategies for Business Success.” Her chapter is titled “Developing Strategic Alliances to Grow Your Business” and offers practical tips for business owners on how to increase their revenues without spending unnecessary marketing dollars. The book is being published by Woodpecker Press and is due out in the spring of 2012.

Imbriano, an expert in marketing development, assists both small and medium sized businesses boost their sales and become more profitable through the creation of strategic alliances. She was invited to contribute a chapter to the Big Bold Business book to highlight some of the tactics she employs with clients, who wish to build their businesses by partnering in particular areas with other like-minded companies.

“By identifying appropriate strategic partners, companies and organizations can broaden their customer, membership, or referral base. These alliances have the potential to increase revenues, and expand their market visibility without extending their existing marketing budget. It’s all about working smarter and working together,” noted Imbriano, which determines how well-aligned business relationships can benefit all parties involved.

Imbriano is also the marketing director for the Center for Italian and Italian American Culture (CIIAC) based in Cedar Grove, a non-profit organization she has guided to a higher level of visibility, and profitability. Taking on the CIIAC’s challenges was something very personal to Imbriano; she is a native of Italy, speaks fluent Italian, and stays close to her heritage through her work at the CIIAC. The organization’s mission is to promote Italian culture and heritage. Her marketing outreach and inreach efforts are paying off.

“This year’s annual fundraising gala, held last November, was a wonderful success and our marketplace exposure has steadily increased through our strategic alliances in the past few years,” states Imbriano. “The Center is operating at the best level it has experienced in 21 years.”

Imbriano shared some of her turnaround secrets with fellow Italians, when she recently addressed members of the Federation of Italian-American Organizations of Brooklyn; The Federation is comprised of 40 combined organizations. She spoke at the Federation’s meeting in February, discussing marketing strategies she has implemented at CIIAC. She shared examples of the benefits and growth CIIAC has experienced as a result of its increased exposure in the community.

Imbriano served as the Essex chapter president of the New Jersey Association of Women Business Owners from 2006 to 2008. During her tenure, she started the process of increasing membership until the chapter was designated as the largest one throughout the statewide organization. It was through the organization that she met Donna Thompson, founder of Woodpecker Press and publisher of “Jersey Women Mean Business! Big Bold Business™ Advice from New Jersey Women Business Owners: Practical Pointers, Solutions, and Strategies for Business Success.” Just as she helps her marketing clients find appropriate strategic partners for growth, she and Thompson often refer clients to one another and, with the pending publication of the book, will be helping each other achieve their business goals.

Prepublication copies of the book can be purchased by visiting www.woodpeckerpress.com and click on the “Our Books” tab. Use Discount Code: BBBNJ8 to save 10% on the retail price. Scheduled publication date is June 1st, 2012.

Rosanna Imbriano can be reached at (973) 444-2317 or info@riconsultingllc.com.

 

Hendrickson and Imbriano Named Two of New Jersey’s Best 50 Women in Business

Hendrickson and Imbriano Named Two of New Jersey’s Best 50 Women in Business

Brenda Hendrickson, owner of Brenda Hendrickson,CSA, and Rosanna Imbriano, owner of R.I. Consulting, have been named two of New Jersey’s Best 50 Women in Business by NJBIZ, a New Jersey weekly business magazine. They will be honored on March 30, 2009 during an awards ceremony at The Palace in Somerset, NJ, and will be featured in a special supplement to NJBIZ on April 6.

The Best 50 Women in Business awards program honors New Jersey’s most dynamic women in business that have been making headlines in their fields. The awards recognize the impact women business owners and business leaders have in creating jobs and building communities in New Jersey. To qualify, a nominee had to meet the following criteria: live and/or work in New Jersey, and hold significant authority for decision making in a for-profit business or company. An independent panel of judges selected the top 50 candidates based on dedication to business growth, professional and personal accomplishments, community involvement, and advocacy for women.

Both Hendrickson and Imbriano are Cedar Grove residents and serve as president elect and immediate past president, respectively, on the Board of Trustees of the Essex County Chapter of the New Jersey Association of Women Business Owners. Additionally, Imbriano is the president of the Cedar Grove Education Foundation and the director of the Center for Italian and Italian-American Culture. Hendrickson is the treasurer of the Cedar Grove Education Foundation, vice president of the Cedar Grove Lions, and a member of the North Essex Chamber of Commerce.

“We are truly fortunate to have the opportunity to recognize this outstanding group of women,” said Tom Curtin, publisher of NJBIZ. “As business and community leaders, they are constantly redefining success within and outside the business arena. On behalf of NJBIZ, we would like to thank and congratulate these fifty outstanding women for their dedication to New Jersey’s future.” NJBIZ and the program sponsors will honor this year’s 50 winners with an awards ceremony on Monday, March 30 at The Palace in Somerset, NJ. In addition, winners will be highlighted in a special supplement to NJBIZ on April 6, 2009.

Brenda Hendrickson, CSA, is a full‐service accounting firm located in Cedar Grove that offers general accounting services, bookkeeping, and tax preparation for individuals, businesses, and estates. In addition, the company also conducts computer‐ training workshops for small groups on accounting software programs such as QuickBooks. Owner, Brenda Hendrickson, is author of How to Be a Frugal Millionaire: Eight Simple Steps to Creating Personal Wealth. The book is available through all book stores and can also be found at www.amazon.com.

R.I. Consulting is a strategic marketing firm that empowers its clients to think outside the box to help them grow their businesses by marketing in nontraditional ways. The company formulates business goals, develops cost‐effective strategic marketing plans, and then works with the client to manage and oversee the plan’s implementation. The company’s forte is creating company‐sponsored community service projects that not only benefit the community but highlight a client’s business as well.

Editorial contact: Donna Thompson, 973-476-2719 (cell) or thompsond@drtenterprises.com